CMO. Host. Mom of 3.

It is clear to see that Katharina Wörndl is passionate and enthusiastic about everything she does. As Chief Marketing Officer of the Berlin-based agency StoryMachine New Classic, standing still is not an option for her anyway. Her credo: “We believe in the power of emotions and good stories”.

Her very personal story has taken the Austrian back and forth between Salzburg (Red Bull/ Red Bull Mediahouse & DM), Munich (Westwing), Cologne (RTL), Berlin (StoryMachine & RTLZwei) and Vienna (Canal + & Pro7Sat.1 Group). In addition, Wörndl, who now lives in potsdam, has worked as a consultant for SMEs, business drivers, innovators and agencies in the field of digital communication, is passionate about bringing people together, implementing new ideas, founding and has a good portion of live minutes as a TV presenter (currently Champions & Europa League football) under her belt.

However, her great love as an event host is capturing the audience with background knowledge, quick wit and a twinkle in her eye and spreading good humor. As the mother of three heroes, her role as an ambassador for Laureus is also very close to her heart.

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