Guya Merkle is an entrepreneur and visionary known for her commitment to sustainability and ethics in the jewelry industry.

After the sudden passing of her father, she took over the family business, leading it with great responsibility. In 2015, she founded her own company, VIERI Fine Jewellery, which serves as a platform for responsibly produced jewelry.

Merkle combines modern design with the mission to promote social and environmental responsibility in the jewelry sector. Her studies in communication sciences are reflected in her ability to authentically convey her vision and values. Through the Earthbeat Foundation, which she founded, she supports fair working conditions and alternative income opportunities for mining communities.
Guya Merkle demonstrates that luxury and sustainability can work harmoniously together, inspiring a new generation of consumers and designers with her approach.

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